*Announcing the close of the Fair Food Farmstand*
Fair Food has always been at the forefront of the food movement advocating for a vibrant local food economy and promoting the benefits of local, sustainable agriculture throughout our region. We have worked to connect the public to all the wonderful people and stories in our food system through our events, and we have brokered relationships all through the value chain with the end goal of building strength in our regional food system. The food movement is continually evolving and we have always tried to adapt our work to support our broader mission. At this point in time, we must adapt again and close a significant chapter in the life of Fair Food.
Fair Food will be closing down the Farmstand at Reading Terminal Market starting this Monday, April 2nd. For some time now, we have considered the long-term viability of the farmstand and its strategic importance to the organization and over the course of the last year we have been evaluating the strengths and weaknesses of the farmstand as a business. Local food is much more broadly available now in the retail marketplace than when the farmstand began, which has proved a double-edged sword. From Fair Food’s non-profit perspective, growing competition is proof our overall mission has been successful, but it does not guarantee continued profitable operation of the farmstand. Our direction as an organization is also changing, and it no longer makes sense for us to maintain a retail outlet while trying to refocus our efforts on our advocacy work and events. Careful consideration was given in making this decision, and we are confident it is the right path for our organization.
We’d like to stress that even with the closing of the Farmstand, Fair Food as an organization and the work we do still continues. Our upcoming event, Philly Farm and Food Fest, will still take place at the Navy Yard on October 28th, and we expect it to be a marquee event for the city of Philadelphia and for all the people and businesses involved in our local food system.
Interim Executive Director